Tag Archives: community playbooks

Documenting Strategy with a Community Playbook

We’re now mid-way through the first year of the AAAS Community Engagement Fellows Program (CEFP), funded by the Alfred P. Sloan Foundation. The first cohort of Fellows is made up of 19 scientific community managers working with a diverse range of scientific communities. As they continue to develop their community engagement skills and apply some of the ideas and strategies from their training, the Fellows will report back on the Trellis blog, sharing their challenges, discoveries, and insights. Today Fellow Rosanna Volchok recaps the latest in a series of training webinars for the CEFP cohort.

Posted by Rosanna Volchok, Network Engagement Manager at The New York Academy of Sciences

A chess board with pieces
A Game of Chess?” by Christine Kongsvik under CC BY 2.0

CEFP Fellow Stephanie O’Donnell’s recent blog series recapped The Community Roundtable’s introduction of the “Community Playbook” as a valuable tool for community managers. This three-part series broke down 1) the core concepts of a Community Playbook; 2) how different audiences might make use of one; and 3) the different kinds of content and content mediums a community engagement manager might include in one.

Today, I’ll take us through Rachel Happe and Georgina Cannie’s Community Roundtable presentation on understanding how a community engagement manager might document strategy within a community playbook. This includes defining a community’s shared purpose and shared value, connecting these inputs and outputs to key community member behaviors, and putting it all together to create a strategy statement that will inform the community engagement work going forward.

Continue reading Documenting Strategy with a Community Playbook

Building a Community Playbook Part 3: What’s in it?

In January 2017, we wrapped up the training week for the inaugural class of the AAAS Community Engagement Fellows Program (CEFP), funded by the Alfred P. Sloan Foundation. The first cohort of Fellows is made up of 17 scientific community managers working with a diverse range of scientific communities. As they continue to develop their community engagement skills and apply some of the ideas and strategies from the January training, the Fellows will report back on the Trellis blog, sharing their challenges, discoveries, and insights. Yesterday Stephanie O’Donnell described several different audiences and use cases for community playbooks. Today, in the final post in her three part series, will dive into the content of community playbooks.

Posted by Stephanie O’DonnellCommunity Manager at WILDLABS.net, Fauna & Flora International

Red hardcover book gutter with sewn pages flipping through the air ready for browsing. The cover has a shiny, plastic texture.
“Hardcover book gutter and pages” by Horia Varlan under CC BY 2.0

Now that we’ve established how useful a playbook might be and how different audiences might use it, we come to the big question: what goes in your Playbook? Read on to learn about the different kinds of content and content mediums that you can choose from. The credit for this framework goes to the Community Roundtable, who presented the following information in a CEFP webinar.

Continue reading Building a Community Playbook Part 3: What’s in it?

Building a Community Playbook Part 2: Who is it for?

In January 2017, we wrapped up the training week for the inaugural class of the AAAS Community Engagement Fellows Program (CEFP), funded by the Alfred P. Sloan Foundation. The first cohort of Fellows is made up of 17 scientific community managers working with a diverse range of scientific communities. As they continue to develop their community engagement skills and apply some of the ideas and strategies from the January training, the Fellows will report back on the Trellis blog, sharing their challenges, discoveries, and insights. Last week Stephanie O’Donnell introduced the concept of community playbooks. Today, in part two of her three part series, she looks at different audiences and use cases for community playbooks.

Posted by Stephanie O’DonnellCommunity Manager at WILDLABS.net, Fauna & Flora International

Crowd in seats
Audience” by TEDx UniversityofTulsa under CC BY-NC-ND 2.0

Once you’ve learned what a community playbook is, the next step in building your own playbook is identifying your audience. In this post, I’ll cover the two main use cases for community playbooks and highlight different potential audiences.

Continue reading Building a Community Playbook Part 2: Who is it for?

Building a Community Playbook Part 1: What is it?

In January 2017, we wrapped up the training week for the inaugural class of the AAAS Community Engagement Fellows Program (CEFP), funded by the Alfred P. Sloan Foundation. The first cohort of Fellows is made up of 17 scientific community managers working with a diverse range of scientific communities. As they continue to develop their community engagement skills and apply some of the ideas and strategies from the January training, the Fellows will report back on the Trellis blog, sharing their challenges, discoveries, and insights. Today, CEFP Fellow Stephanie O’Donnell shares the first in a three part recap of a CEFP webinar on community playbooks. 

Posted by Stephanie O’Donnell, Community Manager at WILDLABS.net, Fauna & Flora International

Binders, a book, and a pencil
Busy…” by taylormcquarrie under CC BY-NC-ND 2.0

In the opening training week of the AAAS Community Engagement Fellows Program, The Community Roundtable introduced the “Community Playbook” as a valuable tool for community managers.

A playbook pulls together all the information about your community from the disparate spaces where it’s been living, collates it and presents it in a way that is accessible for a specific audience. A community playbook can also serve to legitimise and build support for the work of your community team.

Over the course of the second half of our fellowship year, the Fellows will be creating playbooks for our own organizations. To help us with this, The Community Roundtable was invited to give an overview of the key components and considerations of playbooks during one of the CEFP monthly webinars. In this post, I’ll recap that introduction, presented by Rachel Happe and Georgina Cannie.

Continue reading Building a Community Playbook Part 1: What is it?