Building online communities can be hard. Maybe you start a discussion and nothing happens – silence. Or maybe last week saw lots of conversation but this week you’re back to worrying that you’re talking to yourself. Combine that with the lack of training and resources for community managers and you can be left confused about what to do to help your community activate and grow.
One of the resources that we’ve used a lot at Trellis is the four-stage lifecycle model presented in Rich Millington’s book, “Buzzing Communities”. Millington’s model is based on a systematic review by Iriberri and Leroy which synthesized the results of 27 papers about online communities to create a model for how online communities progress. This lifecycle model is key if you’re a community manager because it explains clearly what to expect at each stage – and what you should be doing to move things along to the next.
Posted by Lou Woodley, Trellis’ Community Engagement Director
Last week some of the Trellis team took a quick look at a recent paper, which asks “Why do academics use academic social networking sites?” The paper presents the results of a survey of 81 researchers at three Israeli institutes who were asked about their motivations for using ResearchGate and Academia.edu.
The survey draws upon the Uses and Gratifications theory from the field of media studies for its research questions – exploring whether the five broad motivations for media consumers may also apply to academics that use online professional networks. Here we outline that theory and then highlight some of the findings from the paper.
Posted by Lou Woodley, Trellis’ Community Engagement Director.
It’ll come as no surprise that I spend a lot of my time thinking about community management. But in recent years that’s expanded from focusing on the strategy and mechanics of community-building, to thinking in more detail about the people that actually support group work: the community managers.